De Zines at Nota de Prensa

‘De Zines’, tries to reflect what is happening in the contemporary editorial creation on the level of independent
publications, how this area relates to the artistic production and social, cultural and current political environment.
Around 400 international publications have been gathered from most established magazines in the market
until handmade zines and a selection of experimental magazines.
In times of constant technological revolution and immediate access to information through the network, paper,
as a media for the dissemination of culture and information seems destined to disappear. However, the number
of independent publications do not stop growing. In fact, different forms of communication, digital and analogue
can coexist. It’s about different ways, uses and times ranging between the immediacy of digital and the traditional
way of disseminating and consuming cultural creation and art. Its contents tend to be more timeless and
invite paused reflection. Beautiful design and text written with loving care in a continuous search for seamless
integration between content and form. In general, they are still spaces for dissemination, review and reflection
on cultural production. Objects themselves, everlasting, pages of printed paper that can be touched with the fingers,
means of underground cultural expression. In the case of experimental magazines involves a different way
to approach to these publications, full of visual impact, subject to different interpretations, inexhaustible source
of emotions and feelings. They already have a notable presence in art fairs, specialized bookstores and museum
shops.
These editorial projects, heirs of the phenomenon do it yourself culture derived from punk and art movements
such as Dadaism, Surrealism and Fluxus, are living a resurgence. Some have remained fairly true to those
principles, others have grown in distribution, budget and number of prints. They all share an independent spirit
in addressing issues like music, film, fashion, design, art, philosophy, economics, literature, photography … or
closer personal projects to more people. In fact, they are a response to dominant culture, with a clear activist
attitude, trying to spread other ways to understand their relations with society and even with oneself.
Independent publications may be the future of print media. In fact they get a significant speed in the dissemination
of current culture with a democratic way to create and share images, ideas and information. Pages filled
with an impeccable editorial design, a media for freedom of expression of the obsessions and passions their
creators want to communicate, have a voice.
’De Zines’, articulated as a consultation room, a space that does not only creates traffic but a place to stay,
increasing the desire to know, trying to help the audience to find a those issues so that a sense of recognition.
In short, create networks among people with a similar vision in a global and plural world.

_
Curators: Roberto Vidal (www.robertovidal.com) and Óscar Martín (www.byoscarmartin.com)
_
Inéditos 2010
La Casa Encendida ( www.lacasaencendida.es/en)
29 June to 29 August 2010 / Room A
Ronda Valencia, 2
28012 Madrid - Spain